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October 27, 2009


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This may be my 2nd similar comment. I tried to leave one but it didn't appear so trying againg now

What you wrote makes perfect sense. It's very aligned with the "blue ocean" strategy. But the trick is to be different and to be relevant...i.e: that your product/services addresses a real pain in your target market. If you have the pain killer, you win easily and big time because your market will pay a hefty price for that pain to go away.

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