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September 30, 2008


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Sam Ford

Those of us in media studies would agree, Milos. In television, people have been saying those about Nielsen TV viewing surveys for years now. But the question is whether people want a metric that's accurate or a metric that's consistent. I believe they're looking for the latter in the case of Nielsen, something to do business off of. As long as it's consistent, it doesn't matter how close to "reality" it is.

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