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September 11, 2008


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Sam Ford

Clare, thanks for sharing your take on the new Microsoft ad. I read a post yesterday defending the spot from an academic and consultant I've worked with for several years and respect, Grant McCracken.

He writes, "Microsoft has dug itself a very deep hole. It is seen to be smug, arrogant, monopolistic, and indifferent to consumer wishes. What was left of the brand after this misbehavior was pretty much finished off by those brilliant Mac vs. PC ads by TBWA\Media Arts Lab. So, hey, Microsoft had to do something. What they did was call Crispin. I haven't been persuaded by all the work of CPB. Some of the Burger King work seemed to suffer a Steve-O fascination with stunt marketing. But this spot is interesting."

See the full post at http://www.cultureby.com/trilogy/2008/09/seinfeld-gates.html. Just wanted to see what you thought about his defense of the spot.

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