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July 02, 2008


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Great post! I like how relevant it is to the Starbucks fiasco. It's too bad really, because inflated product differentiation (making your coffee twice as expensive as other coffee even though it is only slightly better in quality) has been a long time favorite.

It seems as if differentiating a product based on a brand and style just isn't cutting it as much in our slowing economy. Product differentiation does still live on, in a way though.

I've blogged about how to differentiate your product here:


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