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June 23, 2008


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I had to dig up this article: http://online.wsj.com/article/SB121018735490274425.html

The bottom line: Consumers do place a higher value on goods and services produced in socially responsible ways, i.e. they’ll pay more. However, companies don’t have to go whole hog into CSR to reap the benefits. If a company makes even a small effort toward CSR, consumers will reward it as much as a company that spends much more money doing it.

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