Posted by Matt Purdue
Too much has already been written and said about BP CEO Tony Hayward’s numerous PR gaffes since the explosion of the Deepwater Horizon rig in the Gulf of Mexico on April 20. But far be it from me not to pile on. These are actual quotes from Hayward:
“What the hell did we do to deserve this?”"I think the environmental impact of this disaster is likely to have been very, very modest.”
“The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume.”
“I would like my life back.”
Continue reading "What the Oil Spill Really Means for PR" »
Posted by Milos Sugovic
It’s no secret: A clear company vision, efficient allocation of marketing dollars, and the use of digital media to support sales will accelerate the return on a marketing or PR initiative. Yet only 12% of surveyed firms are adept at all three.
Peppercom conducted a survey of 104 c-suite executives at small- and mid-size firms. The findings reveal that companies across various sectors do not have their act together. Almost half (48%) of the firms have no clear digital media strategy, absolutely no idea where and how their marketing dollars are being spent, and no agreement over the company vision at the executive level. As our findings show, the know-nothing approach comes with a high price tag of missed market opportunities, limited exposure to the target audiences, and foregone sales.
Continue reading "The “Don’t Know” Price Tag" »
